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To examine the ikea effect in a more controlled experimental way daniel michael and i asked participants to make origami creations in exchange for an hourly wage.
Dan ariely ikea effect. January 15 2014 by danariely. This kind of tendency can appear counterintuitive to some. Norton daniel mochon and dan ariely. Even constructing a standardized bureau an arduous solitary.
Ariely kamenica and prelec 2008 demonstrated the demotivating effects of seeing one s labor undone by others. Norton of harvard business school daniel mochon of yale and dan ariely of duke who published the results of three studies in 2011 they described the ikea effect as labor alone can be sufficient to induce greater liking for the fruits of one s labor. When labor leads to love journal of consumer psychology 22 3 july. 2016 by dan ariely.
When labor leads to love by michael i. Norton daniel mochon dan ariely michael i. Citation norton michael i daniel mochon and dan ariely. Dan ariely is a professor of psychology and behavioral economics at duke university a founding member of the center for advanced.
Norton mnorton hbs edu is an associate professor of business administration in the marketing unit at the harvard business school soldiers field road boston ma 02163. A beginner s guide to irrational behavior. It may seem logical to assume that the extra labor and time people have used to build a certain product would always result in reduced valuation. Ikea effect 1 the ikea effect.
This has never been explained to me other than the fact that our lab just tends to have strange things and to be. When labor leads to love michael i. In experiment 2 we examine the value destroying effects of undoing one s labor. According to dan ariely a professor of psychology and behavioral economics at duke university and a co author on the 2011 study we can harness the power of the ikea effect to increase motivation.
This build and unbuild condition also allows us to begin to document the important role of task completion in the emergence of the ikea effect. Behavioral economics psychology creativity ikea effect mastery troy campbell.
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